Join the Fight for Colorectal Cancer with #strongarmselfie Campaign

Kara Wilk and Marci Bartkiewicz, gastroenterology, University Campus, flex their best “strong arm” pose to support the fight against colorectal cancer.

This March, our Medical Center joins Fight Colorectal Cancer’s community of advocates, One Million Strong, by participating in the #strongarmselfie campaign to fight colorectal cancer. This social media campaign is a way to show our friends and families that we will fight colorectal cancer with courage and not back down until there’s a cure. Our #strongarmselfies are a sign to patients that we care, a symbol to their caregivers that we’ve got their backs and a reminder for all to get screened. To take our message public, we will “flex” our arms, snap a picture and post it on our Facebook, Twitter and Instagram pages with the hashtag #strongarmselfie. Don’t forget to request blue star temporary tattoos for your team by emailing marcom@umassmemorial.org.

It’s Time to Talk about It: Colorectal Cancer Awareness Month

Team members from the Division of Colon and Rectal Surgery (top photo) and Eastern Avenue Endoscopy (bottom photo) get ready for Dress in Blue Day.

Colon and rectal cancers are the second leading cause of cancer deaths in the United States, making it #timetotalkaboutit. We are kicking off Colorectal Cancer Awareness Month Friday, March 2 with Dress in Blue Day and the lighting of the Burns Bridge over Lake Quinsigamond. Show your support by dressing in blue and posting individual and team pictures to our Medical Center Facebook page. Be sure to include #timetotalkaboutit and #dressinblueday. For some extra fun, our Marketing and Communications Department can provide your team with temporary blue star tattoos to keep the conversation going all month long. Contact the Marketing and Communications Department to request yours. Check out our flyer to view the full list of activities including information tables in campus cafeterias, Facebook Live Ask the Experts series, #strongarmselfie campaign and employee screenings.